I just read this article in the WSJ today and thought to share the story with you. It is an example of how improper gift giving can have negative effects in a relationship.
Gift giving is a powerful marketing tool, extending a message to the recipient of goodwill and appreciation. For any size company, a well-thought client loyalty program should be an integral part of one's marketing plan. When properly executed, extending a gift shows thoughtfulness and says "you are valued".
When in doubt about the gift, consult an expert. We seek doctors for medical advice, lawyers for legal assistance, accountants for financial guidance... and gift experts for gift-giving. Capturing one's attention when opening a gift is the perfect opportunity to reinforce your brand and show gratitude.
Diana
Click HERE to read the article in the WSJ
About Me
- Diana Martin
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This format gives me a great opportunity to share with you new exciting ideas, resources, interviews with artists and all the fast changes happening to Diana Martin Gifts. Please don't hesitate to contact me with suggestions and opinions.
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